The Vision
Karkhana is a long-form branding exploration that reimagines India's regional beverage culture through a contemporary lens. What begins as a visual identity and packaging system evolves into a complete digital and motion ecosystem.
As a featured personal project, Karkhana serves as a platform to explore and showcase my capabilities across three disciplines: brand identity design, UI/UX design, and motion design. Every aspect of the project—from strategy and visual identity to digital experiences and animated storytelling—is being conceptualized and executed by me.
"A complete end-to-end brand experience that demonstrates how a single idea can evolve across branding, digital design, and motion."
The Roadmap
Phase I: Identity & Packaging
Establishing a scalable brand identity and packaging system inspired by India's diverse regional beverage traditions.
Phase II: Digital & UI/UX
Translating that identity into a digital product and e-commerce experience through comprehensive UI/UX design.
Phase III: Motion & Systems
Bringing the brand to life through motion systems, detailed product animations, and visual storytelling.
